Haze Couture Haze Couture is a social marketplace built on fashion-tech. It helps clothing shoppers and fashion brands reduce clothing returns by making virtual try-ons, fit discovery, social shopping, and brand operations work together. Positioning - Haze Couture is the most advanced virtual shopping platform on the globe. - Tagline: the permission to dream. - Core promise: shoppers can see how clothing looks on their own body and understand what size may fit before buying. - Primary customer surfaces: a B2C mobile app for shoppers and creators, and a B2B corporate platform for fashion brands. - Website: https://hazecouture.com - Corporate platform: https://corporate.hazecouture.com - Apple App Store: https://apps.apple.com/us/app/haze-couture/id6759711912 - Google Play Store: coming soon. B2C App - The B2C app combines AI and 3D technology to deliver highly realistic virtual try-ons. - Users take a body scan in under 10 seconds and provide weight, height, and age. - Haze generates two mannequins for each user: an AI mannequin and a 3D mannequin. - The AI mannequin powers photorealistic image try-ons and video try-ons, helping users answer: how would this item look on me, in my skin tone and on my body type? - The 3D mannequin is created through 3D body reconstruction from the same scan. - The 3D mannequin is scaled from the user's height value and used for proprietary 3D body measurement algorithms. - Haze extracts measurements for more than 25 body parts, giving a deeper fit understanding than standard size charts. - This measurement system helps answer: what size would fit me? Shopping And Social Commerce - Users can shop across more than 600 brands in the app. - Users can try on individual items, full outfits, and outfit combinations from multiple brands. - Wardrobes let users combine outfits from multiple brands. - Users can like outfits, save outfits, share with friends, and shop directly. - Personal Chats support social shopping between users. - Corporate Chats connect shoppers to brand support through the B2B Support Messages system. - Stories are daily posts that disappear daily. - OOTDs are weekly outfit compilations. - Inspos let users post outfits without expiration; other users can try on those outfits on their own mannequin. - All items in the app are purchasable. - Cart and Orders features support checkout and order tracking. - Style Me Ups, Pay For Me, and other chat-based features support deeper social shopping experiences. - Talk with Haze is a conversational AI shopping assistant that recommends outfits based on user preferences, events, and intent. - Creators can earn commissions when others try on and purchase outfits they share. B2B Platform - The B2B platform is the operational powerhouse for brands and syncs directly with the B2C application. - Brands manage catalogues, including clothing items, outfits, inventory, and releases. - Brands access deep clothing analytics, including shopping behavior, likes, shares, item performance, and what is moving best. - Brands manage sales, orders, finances, inflow, and outflow. - Order Management lets brands view and manage live order statuses and integrate fulfillment centers. - Messages include Support Messages for shopper support and Team Messages for internal brand communication. - The platform includes AI support for automating customer service in Support Messages. - Brands also get a 24/7 AI guide for understanding the platform, metrics, performance, and operational opportunities. - Onboarding is designed to be simple; brands can upload an entire inventory in one CSV file. - The B2B platform is positioned as a more advanced commerce and operations layer for brands moving beyond less advanced platforms. Public routes - / - homepage. - /about - product and company overview. - /blog - blog listing. - /help - help center listing. - /blog/[slug] - individual blog pages. - /help/[slug] - individual help pages. - /blog/preview - draft or scheduled post preview. - /contact - contact page. - /joinWaitlist - waitlist entry. - /waitlist-type - waitlist selection. - /policy - policy landing page. - /legal/privacy-policy - privacy policy. - /legal/terms-of-use - terms of use. - /payment-success - checkout success. - /payment-cancel - checkout cancel. API routes - /api/checkoutsessions - checkout sessions. - /api/waitlist - waitlist submissions. - /api/webhooks/stripe - Stripe webhook handler. Behavior notes - Blog and help content comes from the Haze Couture public posts API. - Posts are normalized into ARTICLE and BLOG types. - The homepage splits public posts into articlePosts and blogPosts. - Blog and help detail pages generate page-specific title, description, Open Graph, and Twitter metadata. - Blog and help listing pages have route-specific canonical, Open Graph, and Twitter metadata. - The site uses absolute preview image URLs and metadataBase for social previews. - The sitemap is currently limited to a single page of 100 public posts. - robots.txt points crawlers to https://hazecouture.com/sitemap.xml and https://hazecouture.com/llms.txt unless NEXT_PUBLIC_SITE_URL overrides the canonical base URL. Brand - Name: Haze Couture. - Tagline: the permission to dream. - Description: A social fashion-tech marketplace for advanced virtual try-ons, fit discovery, and brand commerce. - Support: support@hazecouture.com - Social: @thehazecouture on Instagram, X, and TikTok.